Reference customers: Positive image transfer for your company – Starting your own business Part 6
Reference customers quickly show new prospective customers that you have experience. References to other brands are not only a guarantee that you have delivered quality, they also lower the barrier to email or call for new customers.
Do you already have reference customers? Image transmission
Image transfer marketing is a very popular tool to improve one’s own brand awareness, which means perception / attention for the brand. But reference customers also show every reader of your business plan that you know about the business. Reference customers are also strong proof of your business idea in the pitch. That creates trust.
Media and press references are also very supported. For example, anyone who speaks as an expert on TV or is occasionally interviewed about topics in newspapers or online media stands for know-how. Not only know how, but also in the area of public relations and network this person will be well positioned. Time in the media is scarce and is therefore filled with people who can provide the desired information on the one hand and provide entertainment for the reader or viewer on the other. A good mix for entrepreneurs.
The business plan should therefore always mention reference customers, even if they are not directly from this project but from similar predecessor projects – this also speaks for your experience and quality, if you were involved in a leading role. Similarly, relevant media references should be provided if they additionally confirm your status as an expert or experts.
Even when talking to investors, reference customers are worth a lot to you, because they show that you have already designed a profitable business model or that your current model already works in a way that makes expansion more likely and safer.
Guideline: Setting up your own business & business plan
You want to start your own business as a real estate agent or with another business idea? We support you with tips on your business plan and concept. Whether self-employed full-time or part-time self-employed: If you want to set up your own company, you have to think about a lot, in advance and in the operative business. From the right idea to health insurance – what needs to be considered if you want to become self-employed?
There is no training or further education for entrepreneurs. Managing director is you or not. Your own ambition is always important, because this is the only way to improve, every day.
The topics at a glance: